Even though you might naturally be a sales hunter, it's lucrative to do a bit of farming from time to time. Sales reps who are exhilarated by the thrill of closing new clients can become blind to the revenue for the taking right in front of them up-sell opportunities among current customers.
Growing existing accounts can help reps exceed quota more easily and deepen already healthy relationships. But not all customers have equal revenue potential. How can salespeople pick the right clients to nurture, and plant the seeds for growth?
RAIN Group's research has revealed a 10-step formula for expanding relationships with your best fit clients. For an explanation of the process, peppered with interesting statistics and insights.
Click below for the full info-graphic on the 10 Steps to sell more to your current customers. It is packed full of good tips.
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